JJ Valaya – The Future of the Past !
JJ Valaya, one of Delhi’s most renowned couturiers, founded his fashion and lifestyle house, House of Valaya in 1992. Today not only does he design bridal and evening wear, but he also has a splendid day and ready-to-wear collection. As India’s one of the top fashion designers he has made his mark by combining India’s craft heritage with modern day techniques and fusion patterns. Every outfit of his carries a memory of our nomadic and cultural heritage, yet it is accepted by all nationalities because its modern, present day design.
JJ Valaya was among the first fashion labels in Delhi and Mumbai to set up a research, sampling and developing section in his unit, and his bridal trousseau collection is among the most popular in the country. From models to Bollywood stars, he has been the darling of them all. His clothes reflect his passion for all things beautiful, and for exquisite detailing and craftsmanship. The brand today encompasses JJ Valaya, Valaya Home-Life, Studio Valaya and the Free Spirit Foundation which is his CSR prerogative. JJ Valaya Life, his flagship store in Delhi, is a proud showcase of the various brands under this famous name.
Another aspect of fashion designer JJ Valaya is that he is an avid and excellent photographer. He captures beautiful images in his lens and like his clothes they carry the stamp of artistic genius within them. He released his first photography book, Decoded Paradox in 2011.