Tradition and Ethnic Designs are Ritu Kumar’s Hallmarks.
Fashion designer Ritu Kumar has for over half a century been the visible face of ethnic Indian designer wear. She has taken the finest Indian craftsmanship and patterns and woven them into her own inimitable style, to give us a look that is completely Indian, yet embodying within it the latest cuts and style. The fact that almost all Miss India’s have represented their country at international pageants wearing her creations is an immeasurable tribute to her genius.
Whether it is her western wear label ‘Label’ or her traditional Indian wear ‘Ritu Kumar’, she has shown us how the divide between contemporary and tradition can be conquered with a fusion of ancient patterns and modern styling. She was the first woman to bring in the boutique culture, and today over half a century later, it is clear that she has managed to keep in sync with the trends of each century without losing sight of her emphasis on vintage Indian textiles and themes.
Fashion designer Ritu Kumar has led a revival of Indian textiles by showcasing them all over the world. She has used innovative techniques on ancient prints and crafts; she has produced gowns with traditional Indian embroideries and she has given us casual wear with Indian block prints. Despite the fact that many have attempted to replicate her unique designs, she remains the undisputed queen of India’s fashion designing sector.